Push Notification Testing
By Manish Patel | Monday, January 13, 2020 06:46 PM | 4 min read | 86
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Whenever you search something on google, Google sitelinks appear under the first search result on the search engine result pages known as SERPs. That is nothing but the internal links to the websites with short information or description.
Sitelinks help users to navigate around your website and proven to be an important factor in terms of SEO. Also, helps to provide a better user experience and allows users to head directly to the page of choice rather than clicking on another extra click.
In today’s article will learn in detail how to get Google Sitelinks for your WordPress Site but before starting the same let’s focus on the reasons behind the importance of Google Sitelinks.
There are a number of reasons as to how sitelinks can benefit websites and visitors both at a time.
Along with the improved SEO and CTR, sitelinks helps to benefit from increased conversions.
The throwback of these is that you cannot set your sitelinks as all rights are managed by the google algorithms but just like other aspects of SEO there is a certain best practice that helps to improve chances of getting your sitelinks.
To have a unique brand name is an important factor as it can be lead to rank in the first position. For example, search for ‘apple’ in the browser and it brings you to the tech giant rather than fruit and the reason behind that is Google understands a user’s intent. If the name doesn’t have a strong brand presence then it gets difficult to rank a fairly generic name.
To get the google sitelinks of your website you need to make sure that it is ranking at #1 to get a chance of getting sitelinks. With this, you also need to keep in mind that the company name needs to be unique.
To do so all you need to do is to audit backlinks and check that all online citations use the correct name, phone number, URL, and address. Keep blogging and make use of content marketing methods to spread your brand further across the web.
The reason to use structured data is that it helps Google and other search engines to get a better understanding of your websites which are also known as rich snippets.
Other ways structured data can help to improve the appearance of the website in the SERPs are by displaying event snippets and displaying reviews. This helps when it comes to sitelinks. When you use rich snippets it won’t guarantee that Google will display sitelinks but it’s a good way to push things in the right direction.
Other major points to get the Google Sitelinks for your WordPress site are as below :
By giving these guidelines it doesn’t guarantee you will get sitelinks for your website but surely benefits are well worth if users able to put the time in that leads to increase chances of getting sitelinks, brand awareness, and boost organic traffic.
Other things to learn in deep for a better project or to grab more business you can do, Hire WordPress Developers India from Concetto Labs and build your dream projects at an affordable cost.
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